Take-Two Interactive, the parent company of Rockstar Games, has officially announced that marketing and promotional activities for Grand Theft Auto VI will begin in summer 2026. The confirmation was included in the company’s latest earnings report, outlining its roadmap for upcoming releases.
According to Take-Two, GTA 6 remains scheduled for launch on November 19, 2026. The company emphasized that development is progressing according to plan, and no delays have been announced at this stage.
One of the most notable confirmations is the availability of physical editions at launch. Alongside digital distribution, GTA 6 will be sold in boxed form for consoles, catering to collectors and players who prefer physical media.
The decision to begin marketing closer to launch suggests a tightly controlled promotional strategy. Rockstar Games has increasingly favored shorter, high-impact marketing cycles, relying on limited trailers and carefully timed announcements rather than prolonged advertising campaigns.
Industry analysts believe this approach is designed to maximize momentum ahead of release while maintaining secrecy around gameplay and narrative details. Given the unprecedented anticipation surrounding the title, even minimal promotional activity is expected to dominate the global gaming conversation.
With a release arriving more than a decade after GTA V, GTA 6 is widely expected to redefine sales records and set new benchmarks for AAA game launches. The confirmation of both physical availability and a summer marketing push indicates that Rockstar is entering the final phase before one of the most significant releases in gaming history.
