The 2025 Japan Mobility Show promises to be a fascinating event for car enthusiasts, and Toyota is ready to make headlines. Following Lexus’s recent teaser of a quirky LS-based minivan, Toyota’s ultra-luxury sub-brand, Century, is preparing to reveal a stunning new coupe. Since its debut in 1967, Century has symbolized Japanese prestige, with models like the legendary V12 sedan and the 2023 SUV expansion redefining the brand’s reach. Now, it appears Toyota is taking things even further.
The upcoming Century Coupe is described as a “one of one,” meaning it could be a bespoke concept or a custom-made vehicle for a private collector. Regardless, this marks Toyota’s bold effort to experiment with new body styles while maintaining the exclusivity that makes Century unique.
Unlike previous Century models, this coupe breaks traditional design rules. It reportedly features sliding doors, no B-pillars, and possibly even a central driving position, suggesting a futuristic interior layout. Teaser images also reveal a rectangular steering wheel, dual-layer LED headlights, and sleek taillights that echo Genesis styling.
Another curious feature is the apparent lack of rear glass, reminiscent of Polestar’s experimental designs. The large, gold-emblazoned grille and visible hood vents suggest that this isn’t an electric-only vehicle — there could be a combustion engine underneath, which would make it a true standout among luxury coupes.
If Toyota chooses to bring this coupe to production, it may not remain exclusive to Japan. After years of limiting Century sedans to the domestic market, Toyota has already expanded the Century SUV to China and hinted at global ambitions for the lineup. This coupe could represent the next step toward establishing Century as a world-class luxury nameplate, potentially rivaling Bentley or Rolls-Royce.
The unnamed Century Coupe will be officially unveiled later this month at the Japan Mobility Show, where Toyota is also expected to present a new Corolla concept previewing the model’s next generation. With such bold moves, Toyota seems ready to reshape its luxury image for a global audience.
