Intuit is offering a new free trial for Mailchimp, its popular email marketing and automation platform, aimed at helping small businesses and creators get started with digital outreach. The trial includes access to core features such as audience management, campaign creation, and performance analytics — all without requiring an upfront payment.
Users can explore Mailchimp’s drag-and-drop email builder, pre-designed templates, and segmentation tools to target specific customer groups. The trial also includes basic automation workflows, allowing users to set up welcome emails, abandoned cart reminders, and follow-up sequences. While some advanced features like A/B testing and predictive analytics remain part of paid tiers, the free trial provides a solid foundation for testing Mailchimp’s capabilities.
Intuit’s move reflects a broader strategy to onboard new users into its ecosystem, which includes QuickBooks, TurboTax, and other small business tools. By lowering the barrier to entry, the company hopes to convert trial users into long-term subscribers who integrate Mailchimp into their broader financial and marketing workflows.
The trial is available globally and can be activated directly from Mailchimp’s website. It’s ideal for entrepreneurs, freelancers, and small teams looking to build their brand, grow their audience, and experiment with email marketing before committing to a paid plan.
