How to Watch Apple’s “Awe Dropping” September 9 Event Live

Apple is preparing to broadcast its much-anticipated “Awe Dropping” event on September 9, 2025, and fans everywhere will be able to follow the announcements as they happen. The show begins at 10 a.m. PT / 1 p.m. ET / 6 p.m. BST, with multiple ways to tune in depending on the device you prefer.
The most direct option is through Apple’s official website, where the company will host a live player that works on most modern browsers. For Apple device owners, the easiest method is the Apple TV app, which will highlight the event on its front page shortly before the broadcast starts. A simple tap will launch the stream in full screen, offering a smooth experience across iPhone, iPad, Mac, and Apple TV hardware.
For viewers who prefer a more universal platform, Apple will simultaneously stream the keynote on its YouTube channel. The video is already listed, allowing users to hit the “Notify Me” button to receive an alert when the show goes live. Watching through YouTube ensures compatibility across smart TVs, game consoles, and even older laptops, making it the most flexible way to join in.
Apple typically opens its feed a few minutes before the official start time, so fans can connect early and avoid missing the first announcements. The stream is completely free and does not require any registration or subscription, giving anyone with an internet connection a front-row seat to one of the tech industry’s biggest stages.