Apple has rolled out a major update to its Visual Intelligence capabilities in iOS 26, introducing a new screenshot search feature that is changing how users interact with images on their devices. This new tool allows users to get information about an object in a screenshot without ever having to save or leave the image interface. By simply taking a screenshot and using a finger to circle or highlight a specific item—such as a piece of clothing, a landmark, or a product—the system automatically initiates a search. This functionality provides a seamless and intuitive user experience that rivals similar features on other platforms.
The power of this feature lies in its deep integration with key partners and Apple’s own AI systems. The search results are powered by partnerships with major companies like Google and Etsy, ensuring that users receive relevant and accurate information for a wide variety of queries. For instance, circling a jacket in a screenshot from a movie will pull up search results for where to buy that item. In addition to a standard search, users can tap a dedicated Apple Intelligence button to ask follow-up questions to either Apple’s own AI or a connected ChatGPT account, further expanding the potential of the tool.
This update represents a strategic move by Apple to make its on-device AI more practical and accessible. While the Visual Intelligence screenshot search was initially an exclusive feature for the iPhone 16 lineup, Apple has now made it available to the iPhone 15 Pro and iPhone 16e, significantly broadening its user base. The update emphasizes Apple’s commitment to low-friction, high-utility features that leverage on-device processing and AI to improve the everyday user experience.
