New ‘TikTok Pro’ App for Europe Prioritizes Simplicity and Social Good

TikTok has launched a new, streamlined application named “TikTok Pro” in select European markets, including Germany, Portugal, and Spain. This new version of the app is designed to provide a more focused user experience by removing features like live streaming, shopping, and advertisements. The rollout is part of a broader strategy to simplify the platform and potentially attract new users in a more privacy-conscious regulatory landscape. A core element of this new launch is the “Sunshine Programme,” a built-in charity initiative that allows user engagement to be converted into financial support for various humanitarian and environmental causes. Through simple actions like liking videos or following accounts, users can generate “Sunshine” credits that are then donated to partner charities such as Aktion Deutschland Hilft and NABU. This move positions TikTok not only as an entertainment platform but also as a tool for social good, aiming to foster a sense of community-driven philanthropy.