Figma has acquired Weavy, an Israeli startup specialising in AI-powered media generation, in what appears to be the company’s largest purchase to date. Weavy’s platform enables designers and creators to combine multiple generative AI models with professional editing tools—spanning images, video and animation—into a single node-based workflow. With this move, Figma aims to bring those advanced creative capabilities directly into its design ecosystem and has already rebranded the product as “Figma Weave.”
While the exact terms of the deal were not officially published, several sources estimate the price to be in the range of $150-200 million, despite Weavy having raised only about $4 million in seed funding earlier this year. Weavy’s team of fewer than 20 employees will join Figma, and Figma is expected to establish a research and development hub in Tel Aviv to build on the startup’s local talent and technology footprint.
Weavy’s technology is centred on a node-based interface: creators can route output from one AI model into another, branch off different versions, layer manual editing and refine results—all without switching between different apps. Figma’s CEO described this approach as moving “beyond the prompt”—that is, treating AI outputs as a starting point for design, not just an endpoint. By incorporating this workflow into Figma’s browser-based design and collaboration platform, Figma is positioning itself not just as a UI/UX tool but as a full-fledged creative engine for visual media.
For Figma users, the impact could be significant: expect support for integrated image and video generation, animation tweaks, motion-graphics workflows and richer collaboration for teams working on broader visual campaigns—not just interface mockups. For Figma as a company, the acquisition underscores a strategic expansion into generative AI tools, as it seeks to keep pace with competitors and serve a growing market of creators working across digital content, not just product design.
The acquisition also sends a message to the broader design and tech ecosystem: generative AI is no longer a sideline feature—it’s becoming embedded at the core of creative software platforms. Figma’s bet on Weavy signals that the next wave of design tools will be hybrids of human craftsmanship and machine-assisted generation, with workflows that blur the line between editing and creation.
