The Meta AI app has seen a sharp uptick in both downloads and daily active users after the company introduced its new “Vibes” short-video feed. Analytics provider Similarweb reports that the app’s global daily users swelled to around 2.7 million by October 17, up from roughly 775,000 just four weeks earlier. At the same time, the app’s daily downloads jumped to roughly 300,000—up from under 200,000 per day in the preceding weeks.
Meta launched the Vibes feed on September 25. The feature allows users to view, remix and share AI-generated videos inside the Meta AI app: you can take or generate a video, apply edits or filters, and post to a dedicated feed or cross-post to other Meta platforms. The timing of the spike in usage aligns with the rollout of Vibes, making it a plausible driver of the growth, though Meta has not formally attributed the jump to the feature.
This surge comes amid a broader shift in generative-AI consumption: as new tools like image-to-video generators capture attention, Meta appears to be leveraging the moment to draw users into its own ecosystem rather than simply promoting chat-based models. While competitors like ChatGPT, Grok and Perplexity are seeing flattened or declining user counts, Meta AI’s rebound suggests this type of engagement may resonate more widely.
However, the growth also raises questions. Some observers wonder how long the usage bump will last and whether Vibes can sustain high-quality engagement or slide into gimmick territory. There’s also the matter of monetization—while increased user numbers matter, Meta will soon need to turn those into consistent revenue streams or meaningful retention. The platform’s ability to convert novelty into a lasting ecosystem remains to be seen.
In summary, the Meta AI app’s recent rise in users highlights how generative video features may be the next frontier for AI-powered social and utility apps. Whether the momentum persists will depend on content quality, user habits, and how Meta positions the platform beyond the initial buzz.
