Mazda has released a mysterious teaser ahead of the Japan Mobility Show, and it’s already sparking speculation among fans. At first glance, the sleek shape and long hood might make you think it’s the long-awaited RX comeback. But after brightening the image, the surprise becomes clear — this isn’t a pure coupe at all, it actually has rear doors. The design instantly recalls Mazda’s Vision Coupe concept from 2017, a stunning four-door grand tourer that showed off Mazda’s next-generation design language.
From what can be seen, the new concept features frameless windows, tiny digital mirrors instead of traditional ones, and a large panoramic glass roof that stretches toward the rear. The fastback silhouette feels more in line with cars like the Mercedes CLS or Audi A7 rather than an SUV. It appears to be larger than the smaller Iconic SP concept revealed earlier, with compact side windows and no visible door handles — giving it an ultra-clean, futuristic look.
Mazda describes this Vision as a vehicle that “embodies the future of driving pleasure in every aspect.” That wording suggests this isn’t just a styling exercise but something designed with performance and emotion in mind. What remains a mystery is what’s under the hood — could this be another rotary-powered Mazda? The company brought back its rotary-engine engineering team in early 2024, tasking 36 engineers to develop cars that reignite excitement for the brand.
If Mazda does use a rotary, there’s still the question of how: will it drive the wheels directly, or act as a generator for an electrified setup? For the road-going Iconic SP, both configurations were considered, so the upcoming concept could take a similar path. Still, given Mazda’s current focus on sustainability, it might even be fully electric.
Mazda’s theme for the Japan Mobility Show is “the joy of driving fuels a sustainable tomorrow,” hinting that whatever powers this car, it will combine driving fun with environmental responsibility. The company has already been working with Toyota and Subaru on carbon-neutral engines, so if it does feature combustion, it could preview Mazda’s future Skyactiv-Z powertrain expected by 2027.
The full reveal is set for October 29, during the first press day of the Japan Mobility Show, where Mazda will also debut the all-new CX-5 alongside this striking new concept.
