Google is rolling out a new ad labeling system for Search that aims to balance visibility with user control. Instead of the traditional “Sponsored” tag, ads will now be marked with a “Sponsored” label accompanied by a three-dot menu. This menu allows users to learn more about why they’re seeing a particular ad or to stop seeing it altogether. The change is part of Google’s broader effort to make Search results more transparent while still serving advertisers effectively.
The update also introduces a new visual format for ads, especially on mobile. Ads will be grouped together in a dedicated section labeled “Sponsored,” making them easier to identify and scroll past. This contrasts with previous formats where ads were interspersed with organic results, often leading to confusion. Google says the redesign is based on user feedback and internal research showing that clearer labeling improves trust and usability.
While the new format may help users distinguish ads from organic results, it also gives advertisers a more defined space to compete for attention. The grouped layout could increase ad visibility for those willing to pay for premium placement, while users benefit from a cleaner interface and more control over what they see.
This move reflects Google’s ongoing challenge: maintaining ad revenue while responding to growing demands for transparency and user empowerment. As digital advertising evolves, platforms like Google must continually adjust how they present paid content without compromising user experience.
