Samsung to Launch “Project Moohan,” Its Vision Pro Competitor, on October 21
Samsung is gearing up to unveil its response to Apple’s Vision Pro with a mixed-reality headset under the codename Project Moohan. Reports suggest the official announcement and release are set for October 21, 2025, marking a major push into spatial computing for Samsung.
What Is Project Moohan
Project Moohan is Samsung’s high-end XR (extended reality) headset developed in collaboration with Google, running on the Android XR platform. From what’s emerged, it’s designed to blend virtual reality, mixed reality, and smart content in a way that tries to offer a premium experience without matching the full cost of the Vision Pro.
Key Features & Positioning
By all accounts, Moohan is aiming high in specs: it will use high-resolution micro-OLED displays, likely a Snapdragon XR2+ Gen 2 chipset, and offer controls via gesture, voice, and gaze. Comfort is part of the focus — Samsung appears to have taken lessons from feedback around weight, usability, and battery design in similar devices.
Initial unit volume is expected to be modest — Samsung is planning to ship around 100,000 devices in the first go, to test demand. Pricing is rumored to land somewhere above most mid-XR headsets, but below or more affordable than Apple’s Vision Pro. The goal seems to be striking a balance: strong performance, compelling features, but with somewhat lower cost premium than Apple’s option.
Timeline & Market Context
Originally, the headset was rumored for an earlier rollout (sometime in late September or early October), but the date has shifted. The October 21 reveal will likely coincide with both the announcement of specs and availability — meaning consumers might be able to order or even buy it shortly after.
Samsung is not launching this in isolation; the move directly responds to Apple’s Vision Pro, which is still largely seen as niche and expensive. Moohan could expand the XR headset market by offering a competitive alternative with strong compatibility and a more accessible price. The device is expected to come first to Samsung’s home market in Korea, then expand globally.
What to Watch & Potential Challenges
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App ecosystem & content: A big question will be whether Android XR has enough compelling content from day one. Support from developers will be crucial to make this more than a novelty.
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Comfort & practicality: Heavier headsets face user fatigue. Battery, cooling, and weight all will be scrutinized.
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Pricing vs value: If the price gets too close to Vision Pro without matching features or polish, it may struggle to win buyers.
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Global rollout & market perception: How Samsung positions Moohan globally — price, support, accessories — and whether it can convince people to adopt XR headsets more broadly will matter a lot.
