Design and Development in Detroit
Filosa confirmed he recently visited the Detroit design center, where he reviewed not only sketches but also a full-size clay model of the truck. He praised its design, calling it “beautiful” and “amazing,” signaling Ram’s commitment to delivering a visually striking mid-size product.
This project marks Ram’s long-awaited return to the mid-size pickup segment, which has grown in demand since the Dakota’s discontinuation. With more buyers seeking practical yet capable trucks, the timing couldn’t be better.
Platform and Technical Foundation
Instead of using the STLA Large unibody platform, the new truck will reportedly adopt a shortened version of the STLA Frame, originally developed for the Ram 1500 Ramcharger and the now-canceled electric 1500. This platform allows flexibility for internal combustion, plug-in hybrid, and fully electric powertrains.
Electric variants of the STLA Frame promise up to 500 miles (805 km) of range per charge and as much as 690 miles (1,110 km) with a gasoline range extender. While the mid-size truck will likely offer lower figures, the architecture still ensures strong performance potential.
Dimensions, Capability, and Range
In standard form, STLA Frame supports vehicles measuring between 216 and 234 inches in length and 81.2 to 83.6 inches in width, with wheelbases ranging from 123.7 to 145.3 inches. It also supports up to 14,000 pounds of towing and 2,700 pounds of payload. The mid-size Ram, however, won’t match those full-size capabilities.
Nevertheless, leveraging this flexible platform enables Ram to deliver a competitive product in terms of durability, towing, and electrification, giving it a fighting chance against entrenched rivals like Ford, Chevy, and Toyota.
Naming Strategy and Market Positioning
The truck is unlikely to be called “Dakota,” as that nameplate is set for a separate South American model. To avoid confusion, Ram will likely adopt a new name for the U.S.-bound version. Reports also suggest the truck will be offered only in a four-door Crew Cab body style.
Pricing remains unconfirmed, but industry expectations place the entry-level version in the low-to-mid $30,000 range—well below the $40,700 starting price of the last Ram 1500 Classic sold in 2024. This competitive pricing will be key to luring buyers away from rivals.
