Audi has unveiled the Concept C, a striking new sports car that signals the brand’s long-awaited return to the segment following the discontinuation of the TT and R8. Scheduled to hit production in 2027, the Concept C is set to carry over most of its bold design features from the show car, with only minimal adjustments like door handles and sensors added for real-world use.
The Concept C is more than just another coupe; it represents a fresh design direction under Chief Creative Officer Massimo Frascella, who took charge in mid-2024. Audi describes the new philosophy as “radical simplicity,” aiming to strip away unnecessary details while keeping the car elegant and purposeful. Drawing inspiration from icons like the R8, TT, 1991 Avus concept, Auto Union racers, and even the 2000 Rosemeyer, the Concept C blends heritage with modern flair. Although it appears to be a coupe at first glance, it cleverly doubles as a roadster thanks to a retractable two-panel roof.
Dimensionally, the Concept C is closer to the R8 than the TT, measuring 178 inches long and 78 inches wide, riding on a 101-inch wheelbase. It comes equipped with two-tone 21-inch wheels, tips the scales at 3,726 pounds, and promises cutting-edge technology like an 800-volt electrical system for rapid charging. Powertrain details remain under wraps, but Audi hints at both rear- and all-wheel-drive options, confirming it will be fully electric.
Inside, the Concept C carries forward the minimalist exterior theme, with Audi dubbing it “shy tech.” The cabin uses real aluminum controls instead of touch panels for everything, and the 10.4-inch infotainment screen can be hidden away to keep the dashboard uncluttered. Small details like a metal steering wheel badge emphasize Audi’s renewed focus on premium materials, after admitting quality had slipped in recent years.
While speculation suggests a technical link with Porsche’s upcoming electric Boxster and Cayman, Audi’s approach seems more design-driven than purely performance-focused. Regardless, the Concept C will be an EV-only model, signaling Audi’s firm move toward electrification.
For Audi, this concept is more than just a car—it’s a statement of intent. After trailing BMW and losing some identity in recent years, the Concept C could reignite excitement for the brand. Whether or not it spawns cheaper gas-powered siblings remains unlikely, but the bold new design direction and the revival of a proper sports car show Audi is ready to reclaim its place in the spotlight.
