Apple Readies Major iPhone 17 Launch for September 9 Event

Apple is set to hold its highly anticipated annual event on September 9, where it is expected to unveil the next generation of its mobile products under the tagline “Awe Dropping.” The star of the show is anticipated to be the iPhone 17 lineup, which will reportedly feature a major change to its model hierarchy. The “Plus” model is rumored to be replaced by a new, ultra-thin variant named the iPhone 17 Air, which could introduce a new design direction for the company. The iPhone 17 Pro and Pro Max models are also expected to receive significant updates, including a shift to an aluminum frame, a redesigned camera module, and a powerful new A19 Pro chip. All new iPhone models are said to feature a 24-megapixel front-facing camera, a substantial increase in resolution. Additionally, the event is likely to showcase other new hardware, such as the Apple Watch Series 11, Apple Watch Ultra 3, and the third-generation AirPods Pro. The announcements are expected to integrate with the upcoming iOS 26, which is rumored to introduce new software features and a different user interface.