While many luxury brands rushed toward bold strategies in the fully electric segment, Ford CEO Jim Farley expressed relief that Lincoln did not make such an early commitment. Speaking with Hagerty on the sidelines of Monterey Car Week, Farley explained that Lincoln’s measured pace allows it to adapt to shifting market conditions rather than being locked into premature strategies.
Farley noted that Lincoln remains focused on its core values of refinement and comfort, but acknowledged that an affordable electric Lincoln would not only be possible but could also resonate well with customers. He emphasized that the company must carefully evaluate how a more accessible EV would fit within the brand’s premium image while still attracting younger and broader audiences.
The CEO also highlighted that the electric vehicle market is still in a state of flux, with consumer demand, infrastructure readiness, and battery costs all influencing future product planning. Farley’s comments suggest that while Lincoln is not rushing into EV expansion, the brand is leaving the door open for a competitive entry in the affordable luxury EV segment.
Industry analysts believe such a move could help Lincoln strengthen its presence in North America and potentially expand into other global markets. As competition grows from both established luxury automakers and new EV-focused startups, an affordable electric Lincoln might be the key to balancing exclusivity with accessibility.
