Apple is set to embark on its most ambitious design cycle in years, with yearly iPhone redesigns planned all the way through 2027 to mark the device’s 20th anniversary. According to Apple insider Mark Gurman, the upcoming iPhone 17 Pro, launching in September, will kick off this bold new era with a larger rear camera module and an entirely fresh look for the Pro lineup.
The new series will also introduce the iPhone 17 Air, replacing the discontinued Plus model. Positioned between the standard iPhone and the Pro, the Air is designed for users who value sleek form over raw functionality. However, reports suggest it will come at nearly the same price as the Pro while offering compromises such as a smaller 2,900 mAh battery and a single rear camera.
Meanwhile, the iPhone 17 Pro and Pro Max will receive their first major external redesign in years, alongside a striking new Liquid Glass color option, paired with iOS 26’s revamped software experience.
Looking ahead to 2026, Apple is preparing to launch the long-rumored foldable iPhone, finally entering production after years of speculation. The iPhone 18 lineup is also expected to introduce under-display Face ID technology, eliminating the Dynamic Island in favor of a cleaner punch-hole design.
The real milestone, however, will arrive in 2027, with Apple’s 20th anniversary iPhone Pro. This flagship device is rumored to feature a completely uninterrupted display, with both the selfie camera and Face ID sensors hidden beneath the screen — a radical shift that could redefine smartphone design across the industry.
Apple’s strategy of yearly redesigns signals not only a bid to keep the iPhone fresh but also a push to set new industry standards. With thicker designs to accommodate larger batteries, new form factors like the Air, and the long-awaited foldable model, the coming years promise some of the most significant changes to the iPhone since its launch in 2007.
