New TikTok Policies Emphasize Creator Responsibility and Content Transparency

TikTok is rolling out updated Community Guidelines effective September 13, 2025, with subtle but significant changes targeting LIVE creators, AI-generated content, and commercial content disclosures. The revised policies clarify that creators hosting TikTok LIVE are fully accountable for everything shared during their broadcasts, including any material produced by third-party tools such as live translation or voice-to-text services. This marks a move toward greater creator responsibility and platform accountability.
On the commercial front, TikTok now requires clearer disclosures for sponsored content and introduces penalties for content that directs users to purchase products outside TikTok Shop in regions where the service operates, including reduced content visibility. The guidelines also stress that search results and content recommendations are personalized based on individual user behavior, aiming to improve user engagement and relevance.
Regarding AI-generated content, TikTok has streamlined rules by removing specific mentions of deepfakes and instead broadly prohibiting any content that misleads the public or harms individuals.
These updates underscore TikTok’s commitment to balancing user safety, transparency, and creative freedom amid evolving digital challenges. By refining responsibilities for creators and tightening commercial content policies, TikTok hopes to maintain a trustworthy and engaging community environment.