Buick, while often overlooked in the American market, continues to shine in China with its latest concept vehicle, the Electra Orbit. Created by the GM China Advanced Design Center, this futuristic sedan concept merges 1950s design flair with cutting-edge technology and a fully electric platform. According to Buick, the Electra Orbit captures the romance of mid-century styling while pushing the boundaries of EV design.
With a body inspired by space-age spacecraft and vintage jets, the car features sweeping lines and a metallic “Space” paint that enhances its aerodynamics. At nearly 19.6 feet (6.0 meters) long and over 6.6 feet (2.0 meters) wide, the Electra Orbit is larger than most full-size SUVs. Its 24-inch disc wheels and four scissor-style doors that open from the center provide a dramatic presence. In a unique touch, deployable rear wings help manage drag and improve stability at high speeds.
Inside, the Electra Orbit prioritizes comfort for four passengers with a 2+2 layout. The standout feature is a “wormhole-inspired” AI assistant interface, which integrates futuristic tech into the daily driving experience. For users preferring manual control, a spherical controller in the center console allows access to the massive arching “Ring” display, stretching from one A-pillar to the other.
Stuart Norris, VP of Design at GM China, called the Electra Orbit “a bold exploration of what Buick can be” by fusing heritage with innovation. He noted the design reinterprets space-age themes while taking full advantage of electric vehicle architecture to create a bold new vision for the brand.
While GM hasn’t disclosed detailed specs or plans for production, the Electra Orbit serves more as a design showcase than a future product. Elements from its styling and user experience may, however, influence future Buick production vehicles in China and potentially beyond.
