BYD led the automotive market in Thailand, Indonesia, Hong Kong, and Singapore in the first half of 2025. In Thailand alone, the company sold 24,072 vehicles, marking a 64.1% year-over-year growth. It also opened a manufacturing plant in Thailand with an annual capacity of 150,000 units, supplying not only the local market but also neighboring countries.
In Indonesia, BYD sold 14,092 units, surpassing rivals like Chery. The brand’s aggressive market expansion strategy has yielded significant results in Southeast Asia, positioning it as a dominant force in the region’s shift toward new energy vehicles (NEVs).
Expansion into Western Markets
BYD has also gained traction in European markets, particularly in Spain and Italy. It sold 10,196 cars in Spain and 9,517 in Italy, surpassing major competitors such as Tesla and BMW. The company is currently evaluating a potential production facility in Spain to support its European expansion.
In addition to increasing vehicle sales, BYD is promoting its plug-in hybrid (PHEV) and battery electric vehicle (BEV) lineup. This aligns with Europe’s growing demand for sustainable mobility solutions and BYD’s ambition to become a household name across the continent.
Rapid Growth in South America and Central Asia
Brazil has become one of BYD’s strongest international markets. The company sold 47,107 vehicles in the first half of 2025, making a strong impression among South American consumers. This growth has been fueled by the rising demand for affordable electric vehicles.
In Uzbekistan, BYD partnered with UzAuto for local vehicle assembly and sold 9,708 units in the same period. This collaboration supports BYD’s goal of becoming the primary automotive supplier for Central Asia, with a focus on NEVs and regional logistics optimization.
