X announced Friday it has formed a strategic alliance with Polymarket, making the cryptocurrency prediction platform its official partner for market forecasting services. The social media company, previously known as Twitter, will integrate Polymarket’s betting data directly into its platform ecosystem.
The partnership centers on developing an integrated product that merges Polymarket’s real-time prediction probabilities with X’s social media data streams. Users will receive live market insights supplemented by Grok’s AI analysis and contextual posts from the X platform, according to a joint press release from both companies.
While specific implementation details remain undisclosed, the companies described this integration as the inaugural offering in what they anticipate will become “a suite of integrations and unique experiences” stemming from their collaboration.
Polymarket founder and CEO Shayne Coplan highlighted the partnership’s scope in a statement: “Combining Polymarket’s accurate, unbiased, and real-time prediction market probabilities with Grok’s analysis and X’s real time insights will enable us to provide contextualized, data-driven insights to millions of Polymarket users around the world instantaneously. We look forward to enhancing X and Polymarket users’ ability to make instant sense of breaking news and make informed decisions about the future as we continue to scale our platform.”
The prediction market platform, established in 2020, facilitates cryptocurrency-based wagering on real-world events spanning politics, current affairs, and entertainment. Polymarket recorded substantial growth in 2024, with users placing over $8 billion in predictions across its various market categories.
This collaboration follows Polymarket’s previous partnership initiatives, including a nearly year-old integration with AI search engine Perplexity for event news summaries and a concurrent deal with Substack enabling writers to embed prediction market data in their content.