Amazon has addressed recent skepticism regarding the availability of its AI-enhanced voice assistant, Alexa Plus, asserting that the service is actively expanding through a continuous Early Access rollout. The company claims that “hundreds of thousands” of users, primarily those with Echo Show devices, have been granted access. This statement comes in response to a Reuters report highlighting the difficulty in locating verified users of Alexa Plus online, raising questions about the assistant’s actual user base.
Launched in February 2025, Alexa Plus represents Amazon’s foray into generative AI-powered voice assistance. The service is free for Amazon Prime members, while non-Prime users can subscribe for $19.99 per month. Early access has been prioritized for owners of Echo Show 8, 10, 15, and 21 devices, with broader compatibility and feature availability, including support on Fire TV and web browsers, expected in the coming months. Despite the rollout, some features like family member identification and Grubhub integration are still forthcoming.
Amazon emphasizes that it is “constantly inviting” new customers to experience Alexa Plus, aiming to enhance user interaction with more natural conversations and personalized assistance. The company maintains that the service is being adopted by a growing user base, even as public visibility remains limited.
