New Short-Form Video App Neptune Gears Up for App Store LaunchNeptune, a rising short-form video platform aiming to rival TikTok, Instagram Reels, and YouTube Shorts, is preparing for its public debut on the Apple App Store next week, with an Android launch planned for six months later.
Currently in beta, Neptune has already caught the attention of content creators and early adopters, with 970 testers on board and 400,000 users on the waitlist, according to the company.
Founded by Ashley Darling, a former talent director at OPTYX agency, Neptune was born from a desire to shift the focus of social media back to creativity over clout. Darling, drawing on her experience as both an influencer and industry professional, created Neptune to provide a space where creators don’t feel pressured by follower counts or engagement metrics.
“I kept hearing the same thing from creators and users: ‘I miss when social media was fun.’ So, instead of waiting for a platform to listen, I built one,” Darling told TechCrunch.
Neptune enters the market at a time of uncertainty for TikTok, positioning itself as a creator-friendly alternative. The app plans to offer multiple revenue opportunities—tips, livestreams, and subscriptions—and promises an algorithm focused on content quality and user interest, rather than popularity.
Among Neptune’s standout features is the option to hide follower and like counts, a tool it calls “ghost metrics.” Designed to reduce pressure and competition, this feature gives creators more control over how their profiles are perceived. Meanwhile, traditional social elements like vertical video feeds, comments, and profile cover photos are still part of the experience.
Neptune’s “Hop Back” feature also sets it apart, allowing users to pick up exactly where they left off when watching videos—eliminating the frustration of losing your place if the app refreshes.
While still in beta, Neptune currently offers a streamlined experience with just a video feed and search function. It does not yet include in-app editing tools, direct messaging, or other advanced features, but the company says these are on the way. Upcoming additions include livestreaming, music integrations, and playlist creation.
“We put the power back in the hands of the creators who actually built the internet. Neptune is for connection, not clout,” said Timur Tugberk, Neptune’s Chief Marketing Officer.
As it heads toward its public launch, Neptune is positioning itself as a fresh, creator-first platform that values authentic content and meaningful interactions over metrics and virality.
