Nintendo announced on Friday that the live-action film adaptation of “The Legend of Zelda” is set to premiere on March 26, 2027. This announcement came unexpectedly just after a Nintendo Direct livestream where fans typically receive a slew of updates. However, the timing was deliberate, as the company aims to encourage fans to download its new app, Nintendo Today! — the exclamation mark included intentionally — for the latest news. During Thursday’s Nintendo Direct, game director Shigeru Miyamoto revealed the Nintendo Today! app, and those who quickly downloaded it were rewarded with the exclusive announcement of the “Zelda” movie’s release date. The app is designed to provide daily updates on various Nintendo games, allowing users to customize their preferences for specific franchises.
In a landscape filled with films and TV shows based on established intellectual property, this reminder of the “Zelda” movie might not stand out. However, for Nintendo, leveraging existing IP has proven to be a lucrative strategy; the “Super Mario Bros.” movie grossed $1.3 billion against a $100 million budget, making it the 18th highest-grossing film globally.
While “Zelda” may not enjoy the same level of universal fame as “Mario,” it’s worth noting that the “Breath of the Wild” game sold over 34 million copies, surpassing the sales of the Pokémon Gold, Silver, and Crystal games. As Nintendo prepares to share more details about its much-anticipated Nintendo Switch 2 next week, fans should keep an eye on the Nintendo Today! app for early updates.
