MrBeast is currently the most prominent YouTube personality globally. However, his primary source of income isn’t from producing trending videos; it’s from selling chocolate.
His company, Beast Industries, holds a majority stake in Feastables, a chocolate brand that reported approximately $250 million in sales and over $20 million in profit last year, according to information shared with potential investors. In contrast, MrBeast’s media ventures, including his YouTube channel and a reality series on Amazon Prime Video, saw similar sales figures but incurred nearly $80 million in losses during the same period. Known off-screen as Jimmy Donaldson, MrBeast has spent recent years capitalizing on his YouTube success and presence on various social media platforms to develop businesses unrelated to media. Besides Feastables, Beast Industries is an investor in the snack brand Lunchly and owns Viewstats, a software company that provides digital tools for content creators.
To support these ventures, Beast Industries has raised over $450 million in funding over the past four years, as reported by sources familiar with its fundraising efforts. The company is now aiming to secure an additional couple hundred million dollars, based on documents that detail performance data for the first three quarters of 2024 and projections for the remaining months of the year and beyond. The objective is to enhance its current divisions and explore new sectors, including video games, beverages, and wellness.
The Verge has previously covered some of these documents. Last year, Alpha Wave, an investment firm connected to the United Arab Emirates, spearheaded a $300 million Series C funding round that valued Beast Industries at approximately $5 billion, a significant increase from around $1.5 billion just months prior, according to sources familiar with the deal—an impressive valuation for a company that has reported losses for three consecutive years, including nearly $60 million in 2024. During an appearance on The Colin & Samir Show podcast in January, MrBeast acknowledged the challenges of scaling a business, stating that “it’s very, very difficult.”
Nevertheless, Beast Industries enjoys a unique advantage—it’s anchored by one of the most well-known celebrities worldwide. The investment pitch emphasizes MrBeast’s status as the second most-followed individual on social media, just behind soccer icon Cristiano Ronaldo. For certain investors, MrBeast’s celebrity status may enhance the appeal of the business compared to typical startups. Among ventures launched by social media influencers or celebrities, Beast Industries is already one of the most valuable, alongside Selena Gomez’s Rare Beauty and Kim Kardashian’s Skims.
